Implementing Your Marketing Strategy

Developing and implementing a strategic marketing plan is an essential part of your Internet success. Your plan must include both short-term and long-term strategies in order to succeed. Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your overall plan, they are only a temporary traffic source and must not be solely relied on.

Short-term marketing strategies include:

• Purchasing advertising

• Discussion groups

• Search Engines

Long-term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.

Long-term marketing strategies include:

• Opt-in Lists

• Freebies

• Content

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.
If you use this simple formula when creating your Internet marketing strategy and excel, you can literally guarantee your success.