That's What You Get - Paramore

Get Closer to Online Marketing Opportunity

Online marketing, also known as internet marketing, web marketing, internet advertising, or e-marketing, is the marketing of products or services over the internet. When applied to the subset of website-based advertisement placements, internet marketing is commonly referred to as web advertising.
The internet has brought us many special benefits to marketing, one of which being lower costs for the distribution of information and media to a global consumer. The interactive nature of online marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Online marketing is sometimes considered to have a broader scope because it refers to digital media such as the internet, e-mail, and wireless media.

Online marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.